Mastering Modern Selling Podcast Artwork Image

Mastering Modern Selling

Tom Burton, Brandon Lee, Carson V Heady

At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.

In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.

By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.

Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.

MMS #81 - "Show Me You Know Me" with Samantha McKenna: LinkedIn Strategies That Create OpportunitiesApril 12, 2024
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MMS #80 - Credibility is Key: Harnessing Social Strategies with Mark HunterApril 04, 2024
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MMS #79 - The Modern Revenue Generation Fly WheelMarch 28, 2024
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MMS #78 - Bridging the Gap: Offline Skills in a Digital World with Moeed AminMarch 22, 2024
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MMS #77 - How to Get Attention in an Attention-Deficit World with Erik HubermanMarch 15, 2024
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MMS #76 - Sell More, Suck Less with Dale DupreeMarch 08, 2024
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MMS #75 - The Sales Evolution: Digital First, Not Digital Only with David J. P. FisherMarch 01, 2024
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MMS #74 - Reimagining Sales: A Journey from Sales Contrarian to Sales Champion with Lee SalzFebruary 23, 2024
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MMS #73 - Mastering Sales Fundamentals: Blending Tradition with Social Selling with Donald KellyFebruary 19, 2024
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MMS #72 - Mastering Modern Sales Leadership with Drew EllisFebruary 10, 2024
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MMS #70 - Commanding the Digital Stage: Mastering Confidence and Communication with Julie HansenFebruary 01, 2024
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MMS #69 - Retro Selling (Relationship First) in a Digital Age with Kevin BrownJanuary 22, 2024
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SS 2.0 - #68: Modern Strategies for Acquiring New CustomersJanuary 16, 2024
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SS 2.0 - #67: Mastering Modern Selling in 2024January 14, 2024
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SS 2.0 - #65: A Look Ahead to the State of Sales, Social and Demand Creation in 2024January 13, 2024
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SS 2.0 - #64: A Look Ahead to the State of Sales, Social and Demand Creation in 2024January 02, 2024
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SS 2.0 - #63: From Average to Ace: Greg Laemmer's LinkedIn Leap to the Top#1 Sales RepDecember 26, 2023
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SS 2.0 - #62: The Jolt Effect in Social Selling with Special Guest Matt DixonDecember 20, 2023
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SS 2.0 - #61: The Art of Negotiation and Influence with Special Guest Mark Raffan.December 11, 2023
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SS 2.0 - #60: Social Selling from the Heart Part 2 with Larry LevineDecember 03, 2023
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SS 2.0 - #59: How to Succeed in the Face of Change and UncertaintyNovember 24, 2023
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SS 2.0 - #58: Social Selling Simplified with Special Guest Mike WeinbergNovember 12, 2023
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SS 2.0 - #57: A Playbook for Setting Your Income and Owning Your Life with Kristie JonesNovember 10, 2023
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SS20 - #55: How to use AI to augment and automate B2B Sales with Jeff WinterOctober 29, 2023
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SS2.0 - #54: How to Dominate the Newsfeed with Social Selling and Digital MarketingOctober 22, 2023
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