Mastering Modern Selling Podcast Artwork Image

Mastering Modern Selling

Tom Burton, Brandon Lee, Carson V Heady

At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.

In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.

By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.

Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.

MMS #95 - Authentic Sales Strategies: Bridging Passion and Purpose with Liz WendlingJuly 18, 2024
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MMS #94 - Transforming Sales Leadership: From Managers to World-Class Coaches with Keith RosenJuly 11, 2024
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MMS #93 - Why Personal Branding Matters: Lessons from the First Six Months of 2024July 04, 2024
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MMS #92 - Crafting Connections Using Humor: B2B Transformation with Jon SeligJune 27, 2024
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MMS #91 - Unlocking Curiosity: Leadership and Culture with Carl LubbeJune 20, 2024
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MMS #90 - Sales Success with Mindset, Mental Models, and More Meaning with Bernadette McClellandJune 13, 2024
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MMS #89 - Leading Change in an Era of AI: Empowering Sellers with Bill KirstJune 06, 2024
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MMS #88 - Intentional Moves: Career Strategies to Reach the Top 10% with Kristie JonesMay 30, 2024
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MMS #87 - Empowering Partnerships: Unlocking Revenue Potential with Vince MenzioneMay 22, 2024
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MMS #86 - Your Buyers Don't Want to Talk, But They Are LurkingMay 16, 2024
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MMS #85 - Fresh Perspectives: A New Era of Sales with Victoria JimenezMay 09, 2024
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MMS #84 - A CEO's Guide: Using LinkedIn for 60%+ Business Opportunities with Matt WatsonMay 02, 2024
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MMS #83 - Reimagining Sales Leadership: Strategies for Today’s Market with David PriemerApril 25, 2024
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MMS #82 - How CMOs Can Elevate CEO Personal Brands with MJ SmithApril 18, 2024
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MMS #81 - "Show Me You Know Me" with Samantha McKenna: LinkedIn Strategies That Create OpportunitiesApril 12, 2024
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MMS #80 - Credibility is Key: Harnessing Social Strategies with Mark HunterApril 04, 2024
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MMS #79 - The Modern Revenue Generation Fly WheelMarch 28, 2024
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MMS #78 - Bridging the Gap: Offline Skills in a Digital World with Moeed AminMarch 22, 2024
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MMS #77 - How to Get Attention in an Attention-Deficit World with Erik HubermanMarch 15, 2024
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MMS #76 - Sell More, Suck Less with Dale DupreeMarch 08, 2024
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MMS #75 - The Sales Evolution: Digital First, Not Digital Only with David J. P. FisherMarch 01, 2024
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MMS #74 - Reimagining Sales: A Journey from Sales Contrarian to Sales Champion with Lee SalzFebruary 23, 2024
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MMS #73 - Mastering Sales Fundamentals: Blending Tradition with Social Selling with Donald KellyFebruary 19, 2024
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MMS #72 - Mastering Modern Sales Leadership with Drew EllisFebruary 10, 2024
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MMS #70 - Commanding the Digital Stage: Mastering Confidence and Communication with Julie HansenFebruary 01, 2024
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