Mastering Modern Selling
At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.
In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.
By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.
Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.
Episodes
140 episodes
MMS #144 with Nicholas Loise - Your Sales Playbook is More Valuable Than Any Rep
In this episode of Mastering Modern Selling, Brandon and Tom are joined by Nicholas Loise, a seasoned sales strategist and founder of the Sales Performance Team. The conversation focuses on a critical truth in modern sales:...
MMS #143 with Brandon Lee and Alice Heiman - The Roundtable Strategy That Opens Doors
Welcome back to Mastering Modern Selling! In this kickoff episode, we bring back sales strategist Alice Heiman and Brandon Lee to talk about a strategy that’s been quietly transforming how sales conversations are started, <...
MMS #142 - Entering the Revenue Zone in a Modern Sales Era
In this episode of Mastering Modern Selling, Carson Heady and Tom Burton dive into the evolving world of sales and introduce...
MMS #141 - The Trust Factor: Building Sales Teams Buyers Actually Want to Talk To with Jake Mannino
What does it really take to build trust in your team and with your buyers? In this episode, we’re joined by Jake Mannino, Global Sales Director at Microsoft an...
MMS #140 - Aligning Revenue Teams for Growth with Bill McCormark
In Episode 140 of Mastering Modern Selling, we welcome back Bill McCormick, founder of DigiSal...
MMS #139 - Mastering Modern Sales in an AI World with Tom & Carson
In this episode, Tom Burton and Carson Heady explore how artificial intelligence is transforming sales in real, practical ways. While...
MMS #138 - Stop Blaming Sales, Build the System
In this powerful episode of Mastering Modern Selling, Tom Burton and
MMS #137 - What Your Buyers Think is What You Sell with David Rosenberg
In episode 137 of Mastering Modern Selling, David Rosenberg, Pr...
MMS #136 - From Good to Unstoppable: Creating Sales Momentum That Sticks with Larry Long Jr.
In Episode 136 of Mastering Modern Selling, Brandon Lee,
MMS #135 - The AI-Powered Sales Revolution: Why More Reps Isn't the Answer with Isabella Bedoya
What if your next sales hire wasn’t human?In this episode of Mastering Modern Selling, Isabella Bedoya, Co-CEO of Infinite AI, shares how sales teams are evolving by bringing AI...
MMS #134 - Redefining the PIP: A New Playbook for Sales Growth with JD Miller
In this powerhouse episode of Mastering Modern Selling, Brandon Lee, Tom Burton, and Carson Heady are joined by JD Miller, a seasoned sales executive turned private equity advisor....
MMS #133 - Modern Sales in Motion: What’s Working in 2025 with Brandon Lee and Tom Burton
In this episode of Mastering Modern Selling, Brandon Lee and Tom Burton explore the evolving world of sales and marketing in 2025. They foc...
MMS #132 - Prospect Smarter, Present Better, Win More
In this episode of Mastering Modern Selling, where Brandon,
MMS #131 - Modern Sales Mastery: Strategies for Standing Out and Winning Big with Carson Heady and Tom Burton
In this powerful episode of Mastering Modern Selling, co-host Tom Burton sits down with
MMS #130 - Capturing the CEO’s Magic Touch: Amplifying Strategy Across Sales, Marketing & Success with Tim FitzGerald
In this episode of Mastering Modern Selling, Tim FitzGerald joins the team to discuss...
MMS #129 - The Price of Winning: How Smart Sales & Negotiation Drive Bigger Profits with Brian Doyle
In this episode of Mastering Modern Selling, the hosts welcome Brian Doyle, CEO of Holden...
MMS #128 - Cracking the Code of Modern B2B Sales with Anthony Iannarino
In this episode of Mastering Modern Selling, hosts Brandon Lee and
MMS #127 - The Power of Live Selling: How to Build a Brand and Drive Sales with James Buckley
In this episode of Mastering Modern Selling, hosts Carson and
MMS #126 - The Digital CEO: Building Reputation to Fuel Sales Pipeline
In this episode of Mastering Modern Selling, Brandon Lee,
MMS #125 - Ditch the Scripts, Build Real Connections: Prospecting in 2025 with Larry Levine
Larry Levine, author of Selling from the Heart and Selling in a Post-Trust World, returns to Mastering Modern Selling...
MMS #124 - Turning Rejection into Revenue: What to Do When They Say No with Andrea Waltz
In this episode of Mastering Modern Selling, Andrea Waltz, co-author of Go for No: Yes is the Destination, No is How You Get There, joins the conversation to explore the psych...
MMS #123 - The Custom Sales Playbook: From Chaos to Consistency with Lee Salz
In this episode of Mastering Modern Selling, Lee Salz, sales strategist and author, joins
MMS #122 - Humanizing Sales for Results: Building Relationships That Convert with Denise Murtha
In this episode of Mastering Modern Selling, the hosts welcomed Denise Murtha to discuss humanizing sales in an AI-driven world. Denise, an experienc...