Mastering Modern Selling
At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.
In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.
By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.
Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.
Mastering Modern Selling
MMS #136 - From Good to Unstoppable: Creating Sales Momentum That Sticks with Larry Long Jr.
In Episode 136 of Mastering Modern Selling, Brandon Lee, Tom Burton, and Carson Heady welcome back a show favorite Larry Long Jr, CEO and Chief Energy Officer of LLJR Enterprises. Larry doesn't hold back.
With a mix of energy, humor, and real talk, he calls on sellers and leaders to ditch outdated habits and build something that actually works today.
This episode hits hard on what it really takes to stand out in a world that’s constantly moving: owning your calendar, taking daily reps, and showing up with intention.
Larry’s philosophy is simple: get clear on your purpose, stay committed, and don’t wait around for perfect conditions.
- Sales Has Changed, Stop Acting Like It Hasn’t
“There's still dinosaurs out there, but they're extinct.” Larry doesn’t mince words. If you're still relying on tactics from 2014, you're behind.
Making 1,000 calls a day hoping something lands isn't a strategy, it’s noise. Buyers have changed, and sellers need to catch up.
- Forget ‘Safe’, Start Being Seen
“Your content is not creating trust.” That was Brandon’s mic drop, and Larry doubled down. Polished, lifeless messaging isn’t helping anyone.
The people you're trying to reach want something real. Share your story, talk about your journey, and be someone worth believing in.
- Worry Isn’t the Problem, Inaction Is
Larry says it straight: a little worry is healthy if it gets you moving. But if you’re stuck worrying without action, that’s on you.
It's not about being flashy, it's about doing the work.
“Let me see your calendar. Who are you meeting? What are you learning?”
- Success Comes from Reps, Not Excuses
“You've got to get the reps in.” Larry's sports background shines through as he reminds us that success isn’t random.
It’s about repetition, accountability, and small steps done daily. Want results? Stop hoping and start practicing.
- The JOLT Effect – Jump On Life Today
Larry’s signature mindset is captured in one word: JOLT - Jump On Life Today.
Why? Because waiting is a trap.
“Tomorrow is not promised.”
Whether it’s getting healthy for your family or building a sales rhythm that works, it starts with taking real action now.
This episode is a wake-up call for every seller who’s coasting or playing it safe. Larry reminds us: the path to being unstoppable starts with ownership.
Don’t wait for motivation. Don’t wait for the market to shift. Build your discipline. Practice with purpose. And show up differently every single day.
Don't miss out—your next big idea could be just one episode away!
This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.
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