Mastering Modern Selling
At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.
In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.
By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.
Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.
Mastering Modern Selling
MMS #135 - The AI-Powered Sales Revolution: Why More Reps Isn't the Answer with Isabella Bedoya
What if your next sales hire wasn’t human?
In this episode of Mastering Modern Selling, Isabella Bedoya, Co-CEO of Infinite AI, shares how sales teams are evolving by bringing AI “employees” into the mix.
We go beyond the hype to explore practical use cases, ethical concerns, and the new skills sales pros must master to stay competitive in this AI-enabled landscape.
Whether you’re curious, cautious, or already experimenting with AI, this episode will help you think more strategically about the future of your sales team.
1. AI Employees Are Not Just Chatbots
Isabella defines AI employees as task-performing agents embedded in workflows, not just tools you prompt, but systems that take action automatically across SMS, email, calls, and CRM.
Think of them as digital team members handling your follow-ups, reactivations, and more.
2. Sales Reps Won’t Be Replaced, But They Will Be Repositioned
AI handles the mundane and repetitive.
Human reps move into strategist roles managing AI workflows, handling complex objections, and owning the emotional intelligence required to close.
3. Scaling Outreach Without Scaling Headcount
Instead of hiring more SDRs or BDRs, companies are using AI to nurture leads, qualify opportunities, and schedule demos.
It's not theory, it’s happening now, and Isabella walks us through real-world use cases like post-trade-show follow-ups and digital sales assistants.
4. Trust Isn’t Lost, It’s Rebuilt Through Value
AI can build trust when it delivers consistently valuable, fast responses. If it’s trained well, it may outperform junior reps.
Still, Isabella emphasizes that closing deals and earning emotional buy-in remains a human function for now.
5. New Role of the Seller: Coach, Manager, Strategist
Sales pros will soon manage a team of AI agents, much like GMs in “Moneyball.” The skills to build prompts, tweak workflows, and analyze data will be key differentiators.
Coaching AI and being coached by it will become a real scenario in sales teams.
The rise of AI employees in sales isn’t about replacing talent, it’s about redeploying it. As Isabella says, the reps who win will be the ones who embrace these tools, build systems, and create more space for the kind of selling only humans can do.
Sales isn’t going away. It’s getting smarter.
Don't miss out—your next big idea could be just one episode away!
This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.
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