Mastering Modern Selling
At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.
In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.
By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.
Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.
Mastering Modern Selling
SS2.0 - Episode 46 "Sales is Broken - The New Revenue Blueprint with Special Guest Anthony Iannarino"
This week we are joined by best selling author, keynote speaker and sales expert Anthony Iannarino. Anthony specializes in complex B2B sales and will discuss why sales is broken and the framework for his new Revenue Blueprint. This is a not miss episode!
1:40- Dad joke time
4:25- Anthony Iannario background
6:55- Being effective
10:09- The Only Sales Guide
12:30- Discovery Meetings
16:26- Flash it or Flush it
20:14- Doing the Reading
24:51- Buyer Centric vs Seller Centric
30:13- It all goes back to people
33:10- Buyers are trying to be sales free
36:01- People are skittish
42:30- Go slow to move fast
46:12- Sales people are burned out
48:44- Sales Pressure
51:20- Sales approach from the 60’s
54:05- The Negativity Fast
58:35- Daily Practice of Negative Fast
1:02:38- Wrapping up
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