Mastering Modern Selling
At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.
In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.
By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.
Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.
Mastering Modern Selling
SSFN.27 - Does your LinkedIn Profile really matter?
In this episode we are joined by special guest Marc Clausen who currently leads the Global Sales and Strategy Performance Coaching program at IBM. Marc works with thousands of sales professionals at IBM on improving their digital presence and strategy. We will explore the value and goals of your LinkedIn profile and what really matters on your profile. It is probably different than you think!
3:53- Marc Clausen background
6:04- What’s changing?
8:38- Buyers like their research
11:26- Carson’s three elements
14:15- Trust in your profile
16:01- What’s your role for your profile?
19:52- Headline and About section
22:02- Your profile is like your resume
24:53- What’s the first thing people look at on your profile
27:53- Telling your story through your profile
30:15- Using LinkedIn for business or more?
32:26- Creating your reputation
36:27- Using all of your social medias
38:48- Looking at your social holistically
40:51- Swiss Army knife and LinkedIn
42:50- Deserted Island is like no LinkedIn profile
45:57- Value of headline and commenting
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