Mastering Modern Selling
At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.
In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.
By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.
Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.
Mastering Modern Selling
SSFN.29 - The Role of Modern Content in a Social Selling Strategy
In this episode we are joined by Bethany Stachenfeld, the Co-founder and CEO of Sendspark and we will explore the role of video and other user-generated content as a key part of a successful social selling stratgey.
3:20- Introduction to Bethany
4:05- Sunspark
7:19- Episodic Content
9:10- More on Sunspark
10:58- Hybrid Approaches
11:48- Multiple videos
15:16- Screen-sharing
17:24- User generated content
19:24- Creating connections
23:10- Tip on coming up with content
25:10- Relevant content at the relevant time
27:18- Role of Modern content
30:32- Being Proactive
33:05- Marketing Vs Sales in Sunspark
35:12- Using video to confirm a meeting with an agenda
37:33- Modern Content uses
40:23- Sunsparks Value
42:42- Wrapping up
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This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.
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